Many startups fail because they build something nobody wants. Validation helps you avoid that.

Step 1: Identify the Problem

Focus on pain points people actively complain about. The stronger the pain, the better the opportunity.

Step 2: Talk to Real Users

Interviews are powerful. Ask open-ended questions and listen more than you talk.

Step 3: Study Existing Solutions

Competition validates the market. If alternatives exist, analyze what they do poorly.

Step 4: Test Willingness to Pay

A validated idea is one people are willing to pay for—even in a small way.

Validation saves time, money, and energy. Build only after learning.